Lake Day IPA

Project Overview

In collaboration with Front Porch and Great Falls Brewing, LaBonne’s Markets launched an exclusive craft beer during the summer of 2021. The goal of this project was to promote their new limited beer in a way that screamed hot summer days, and sand between your toes.

My Contributions

For this project, I brought the beer over to Lake Quassapaug in Middlebury, CT. I conducted a photoshoot of the four-pack and later edited them in Photoshop. After selecting my top images, I created in-store signage on a wide format printer and social media graphics.

Tools Used

I used Photoshop and Illustrator to create the signage. Then, I used a wide-format Canon printed to create large in-store signage. Finally, I shared my posters on Facebook and Instagram.